The infamous Apple ipod. Here’s what we all know:
Itunes store (still the best music store)
Itunes software (still the best software interface)
Iconic AND easy to use interface on the device
Classic design that’s not very polarizing and easy to customize
Nice line of accessories, most via 3rd parties
Great overal product “feel”
but poor longevity
Poor battery life
Complaints of easily damaged/scratched product
Too many products intros in the flavor of small variants of the same thing.
Maybe its time to think out of the box and get passed the thought of how to “beat Apple”. Manufacturers: bring something to the market that people want. Create a great experience with the technology you KNOW and is readily available to you. If you invent something new, be sure its useful, we’ve had plenty of useless inventions over the past years. Finally, exceed expectations.