minus ten July 1999


“minus ten”. A look back 10 years to see what was going on. I’ll pick out what I feel got Stuck in Time, good or bad design that was clearly of the moment. Ahead of Time will be a look at something that had brought some insight to the future and finally, the Test of Time will soon be design classics, at least imho.

Hey how about that, my friend Paul Pierce’s work ON THE COVER!  I wonder what he thinks of this thing now!

ID Annual 1999, there’s gotta be some good pickin’s for this post:

Stuck in Time:


group shots are always stuck in time…can you say big balls!

Ahead of Time


OK i may be biased, I lined up and paid extra to get this car…call me a sucker.

Ahead of Time AND Stuck


above, dated, below better, but those triangle buttons, dated, the concept of ebook readers….AHEAD

WAY Stuck in Time, actually BEHIND the times…


Memphis Group disbanded in 1988, this was designed in 1999…uh hello?

Test of Time


So this may not win a beauty contest, (oh wait, it did!) but this aesthetic has definitely stood the test of time for this type of product.  The colors have a stood the test of time…Rugged.

So I’m a little disappointed that there weren’t more things that stood the test of time or were ahead of time.  Some things that made this issue I had already covered…Karim for Issey Miyake but that’s about it. LOTs of stuff that got stuck, frog, lunar (me!), apple, ideo, phillips all guilty.

There was one product from Design Central that was way ahead of time, but only got a shitty black and white spot and honorable mention. They did a rubberized shoe, form fitting, all one piece, molded in tread…copied several years later, or uh borrowed or mistakenly reinvented by the likes of fuseproject, crocs and any student who did a shoe project and knew how to use alias.


From ID Magazine July 1999

Sottsass and Miami Vice: commonalities?

Are we ready for the return of Memphis? Has the clean simple look run it’s course? Will the Apple iphone not look like an ipod with a dial pad but have big bold round shapes, oh, uh ok, the 2nd gen Imac did that…you remember, round hemisphere, rectangular display… Well whoever designed this little gem for Krups had memphis on the mind. My question, is that Sottsass frowning? Or, maybe Krups commissioned some guy, oh say Matteo Thun to do this piece. Well, just to be sure, i checked his website Matteothun.com and didnt find this in any of his recent product design work…but I did find that he designed the nice little espresso cups for illy, modern, but playful.

Well back to original question, is Memphis making a comeback? Early 80’s, you know Miami Vice, pink and teal. 20 years old, that’s about the right time for a new take on retro. Let’s think about this, Miami Vice was remade…and pink, well pink was a big hit last year, so is Memphis ready?…you decide.