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	<title>Design Crit &#187; principles</title>
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	<description>thoughts from a design point of view</description>
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		<title>Design Principles &#8211; A summary&#8230;</title>
		<link>http://design-crit.com/blog/2007/10/13/design-principles-a-summary/</link>
		<comments>http://design-crit.com/blog/2007/10/13/design-principles-a-summary/#comments</comments>
		<pubDate>Sat, 13 Oct 2007 23:41:58 +0000</pubDate>
		<dc:creator>Max</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[principles]]></category>
		<category><![CDATA[strategy]]></category>

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		<description><![CDATA[Below is a list of design tag lines.  I&#8217;ve always been interested in how we explain what we do to design savvy folks while in elevator pitch mode.  So this list is a start.
Hundreds say something like this:  &#8220;NameHere is a product development consultancy focused on design, strategy, market, user interface and [...]]]></description>
			<content:encoded><![CDATA[<p>Below is a list of design tag lines.  I&#8217;ve always been interested in how we explain what we do to design savvy folks while in elevator pitch mode.  So this list is a start.</p>
<p>Hundreds say something like this:  &#8220;NameHere is a product development consultancy focused on design, strategy, market, user interface and research, industrial design and engineering.&#8221;  Some are a bit more poetic.  &#8220;&#8230;user desires, business needs, design vision&#8230;&#8221;  Below are the more unique entries I&#8217;ve found:</p>
<p>DESIGNERS</p>
<p><span style="font-weight: bold;">John Maeda</span> &#8211; &#8220;Simplicity&#8221;<br />
<span style="font-weight: bold;">Ross Lovegrove</span> &#8211; &#8220;Organic minimalism&#8221;<br />
<span style="font-weight: bold;font-size:100%;">Santiago Calatrava</span> &#8211; &#8220;Repetition&#8230;&#8221; (because nature often works in patterns) designer of the <a href="http://www.thechicagospire.com/%20target=">Chicago Spire</a></p>
<p>CONSULTANCIES</p>
<p><a href="http://www.ammunitiongroup.com/" target="_blank"><span style="font-weight: bold;">Ammunition</span></a> &#8211; &#8220;Don&#8217;t play the game, change the game&#8230;Loaded&#8221; <span style="font-size:78%;"><a href="http://www.ammunitiongroup.com/" target="_blank"></a><br />
</span><span style="font-weight: bold;">Astro </span>- &#8220;We create supercharged products and brands&#8221;<br />
<span style="font-weight: bold;">frogdesign</span> &#8211; &#8220;form follows emotion&#8221;<br />
<span style="font-weight: bold;">Fuseproject</span> &#8211; &#8220;Design brings stories to life&#8221;<br />
<span style="font-weight: bold;">Lunar Design</span> &#8211; &#8220;Creativity that makes a difference&#8221;<br />
<span style="font-weight: bold;">New Deal Design</span> &#8211; Get Real<br />
<span style="font-weight: bold;">Smart Design, 11 Design</span> &#8211; (roughly) Making people&#8217;s lives better.<br />
<span style="font-weight: bold;">Teague</span> &#8211; &#8220;&#8230;establishing perspective.&#8221;</p>
<p>CORPORATIONS</p>
<p><span style="font-weight: bold;">Krups</span> &#8211; &#8220;Passion, Precision, Perfection&#8221;<br />
<span style="font-weight: bold;">Philips</span> &#8211; &#8220;Sense and Simplicity&#8221;<br />
<span style="font-weight: bold;">Porsche Design</span> &#8211; &#8220;The Engineers of Passion.  Pure, functional and technically innovative&#8221;</p>
<p><span style="font-size:85%;">(ok, i&#8217;m just starting this list, if you got some interesting ones for me to add, post a reply)</span></p>
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