swine flu and design

swineflu

On my way home, NPR was interviewing a psychologist about people’s fear of the unknown, in this case, Swine Flu. Basically, the Doctor was saying that people are afraid of Swine Flu because no one can connect the dots around who might get it or not, hence it seems, random. He went on to say that even though statistically, more people die from driving cars and crossing busy streets, people and the press don’t seem to obsess over this. Why? His theory was that driving cars and crossing busy streets puts the user in control, hence it feels like a normal experience, nothing noteworthy to speak of.

caraccident

So your chances of dieing are greater on the streets but since people aren’t in control of Swine Flu, it becomes a larger issue in their minds. So is it fair to say that people start to act irrationally when it comes to things unknown even though statistics prove there are larger issues at hand?  Why don’t people wear bright orange safety vests when crossing the streets?

swineflu1

So how does this connect to design? In design research, consumers are asked to comment on something really new. Ask a bunch of people about something they aren’t sure about, have no prior knowledge of and something they haven’t experienced before, basically, the unknown, how do you think they’ll respond? What is the psychology of the response? Will they be able to provide a rational answer? Will they try to tap into what they know but can’t since they are being asked to comment on the unknown and answer irrationally? People don’t want to sound stupid, yeah? So will they hide their fear of the unknown and pull a response out of their ass, hence sounding stupid?  Dooohh!

Good researchers will say that how the respondents are recruited and how research itself is conducted should prevent those irrational answers.  But does that weird psychology take over anyhow?

Design Principles – A summary…

Below is a list of design tag lines. I’ve always been interested in how we explain what we do to design savvy folks while in elevator pitch mode. So this list is a start.

Hundreds say something like this: “NameHere is a product development consultancy focused on design, strategy, market, user interface and research, industrial design and engineering.” Some are a bit more poetic. “…user desires, business needs, design vision…” Below are the more unique entries I’ve found:

DESIGNERS

John Maeda – “Simplicity”
Ross Lovegrove – “Organic minimalism”
Santiago Calatrava – “Repetition…” (because nature often works in patterns) designer of the Chicago Spire

CONSULTANCIES

Ammunition – “Don’t play the game, change the game…Loaded”
Astro – “We create supercharged products and brands”
frogdesign – “form follows emotion”
Fuseproject – “Design brings stories to life”
Lunar Design – “Creativity that makes a difference”
New Deal Design – Get Real
Smart Design, 11 Design – (roughly) Making people’s lives better.
Teague – “…establishing perspective.”

CORPORATIONS

Krups – “Passion, Precision, Perfection”
Philips – “Sense and Simplicity”
Porsche Design – “The Engineers of Passion. Pure, functional and technically innovative”

(ok, i’m just starting this list, if you got some interesting ones for me to add, post a reply)