I’ve spoken to a few people about the Olympic graphics campaign in Chicago, the consensus, nice, but not strong enough and memorable. Chicago, Tokyo, Rio and Madrid are in the final four. Read through the meaning of each logo and cast a vote.
Tokyo: “The Tokyo 2016 logo takes the form of a traditional Japanese knot known as “MUSUBI”. It integrates the five Olympic colours into a motif of colourful and decorative knotted strings which have long been utilised in Japan to signify blessings during times of celebration.”
Madrid: “A bright and colourful open hand that, in the words of its author, represents “unity among the different cultures, people, and nationalities that coexist in Madrid.” As well as “a friendly greeting where one appreciates the freshness of Madrid and its people.”
Rio: “The Sugarloaf Mountain was chosen as a symbol, representing the natural richness of Rio de Janeiro. According to the ROCOG, the design as a whole conveys a heart shape, representing Brazilians’ passion and enthusiasm for sports.Through its mirroring effect, the symbol also forms a stylized clover.”
Chicago: “a unique six-pointed Chicago star represents a compass pointing in all directions reaching out to the world. Each point represents an Olympic value: Hope, Respect, Harmony, Friendship, Excellence and Celebration. The warm colors represent the flame and the sun, the cool colors represent the green parklands and blue waters of Lake Michigan.”