Personalization

This one is for all Vespa lovers. I wonder if all these lights work? I barely get any light out of my one headlamp on my old P200. This must have 20 batteries, somewhere!

On a serious note, does personalization equal passion equal the need to express oneself? Passion coming from the “end user” that is. (i hate that word, user, its not like we’re not talking drug users here) Anyhow, think about it, when someone really loves something inanimate, like a car, or a laptop or a vespa, that’s when they take the object to the next level by making it more their own, by customization. You don’t see too many people customizing their Camry’s do you, just not inspiring in the first place. That said, seems like passion begets passion.

Steriods done right!

Here’s a classic done right. From Ducati’s website “The 750 Imola Desmo is one of the most famous bikes in the world. It is best known, and, of course named for, its victory with Paul Smart and Bruno Spaggiari in the 200 mile race at Imola in 1972 – one of the most spectacular in racing history.” This bike put Ducati on the map in the racing world and from there, Ducati quickly became a force to be reckoned with.

This is the new Imola. The details are impeccable and it captures the essence of the original bike. One thing that’s clear is it definitely brings modern technology into play. The new tech shows through, which makes the bike different, but doesn’t detract from original design. It’s raw AND refined. It’s a skillful execution taking a classic and creating a modern reproduction. (maybe I’m biased since I own a Ducati?!) Read my post about “life after steroids”. Let me know what you think.

Ugly gets attention

Can this be a good thing? Here are two things that started out ugly upon intro, then turned into classics and created brands that still exist today. What’s the cause of this? Was it a tipping point? Or some disruptive technology? Or some designer trying to be different. Or just a component of time and dumb luck? Maybe a mix of all.

1985 Air Jordans, if these shoes were Air Quintens, would they have done so well? In Jordan’s book, Driven from Within, one passage goes something like this. Tinker (of Nike) shows prototype shoes to Michael (and I think they were the black versions, even uglier), MJ says, these shoes are ugly; I’m not wearing these on the court. Tinker convinces him to give them a try. A week or so later, MJ says, man, these shoes feel great, they’re light and provide great support, but everyone on the team are laughing at the way these shoes look, Tinker goes on to say, but MJ, they ARE looking at your shoes, right??…Michael got it and went with it. A big part of the success of Jordan I’s, they got noticed. Sure it helped that MJ went on to be the best player ever in the NBA (my opinion). Regardless, a brand is born.

1985 Suzuki GSXR 750. This bike was just not a nice looking bike. This was the same year Kawasaki came out with the Ninja and everyone wanted that bike, even the name “Ninja” and the ad campaign, samurai’s cutting things up. To bikers obsessed with speed and being fast, that was bad ass! Long story short, the GSXR cut up the circuit in the amateur ranks and quickly became THE bike to have if you were serious about riding. The bike went through some “aero” redesign in 1988, but the GSXR legend had been established and a brand was born. Yeah, one might say it’s still ugly, but take a close look at the 1996 Ducati Monster. Slightly odd sculpting and proportions, and with the GSXR fairings off, lots of similarity. I’m not saying the Italians ripped off Suzuki, but maybe were inspired by something in the past. (That is if you think the Monster is a nice looking bike)

Seems like sometimes ugly can work. But ugly can’t stand on its own. Performance, it has to be there. Oh, and strong advertising helps too, like Spike Lee said, “its gotta be the shoes”. That said in today’s world, beauty can’t stand on its own either. In a perfect world, things would start off beautiful, have the performance and/or depth to back it up AND get the right stories told about it. The world isn’t perfect but here’s something to think about. As nature proves, some things start off ugly, but reach a state of beauty, like butterflies or babies! (Come on, babies in the first few minutes, not so nice!!) So that must mean there’s always hope for things, ugly.