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	<title>Design Crit &#187; marketing</title>
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	<description>thoughts from a design point of view</description>
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		<title>The Chinese Hummer</title>
		<link>http://design-crit.com/blog/2009/06/03/the-chinese-hummer/</link>
		<comments>http://design-crit.com/blog/2009/06/03/the-chinese-hummer/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 01:57:15 +0000</pubDate>
		<dc:creator>Max</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[ecomony]]></category>
		<category><![CDATA[fashion]]></category>
		<category><![CDATA[hummer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[polling]]></category>

		<guid isPermaLink="false">http://design-crit.com/blog/?p=331</guid>
		<description><![CDATA[So I sorta bashed Hummer in this post for coming out with the H3 saying that a small Hummer, isn&#8217;t what &#8220;Hummer&#8221; people want.  They want, big, bold, over the top vehicles and this was a mistake for them. Fast &#8230; <a href="http://design-crit.com/blog/2009/06/03/the-chinese-hummer/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-350" title="hummer-china1" src="http://design-crit.com/blog/wp-content/uploads/2009/06/hummer-china1.jpg" alt="hummer-china1" width="504" height="277" /><br />
So I sorta bashed Hummer <a href="http://design-crit.com/blog/2006/03/12/does-brand-matter-honey-i-shrunk-the-hummer/">in this post</a> for coming out with the H3 saying that a small Hummer, isn&#8217;t what &#8220;Hummer&#8221; people want.  They want, big, bold, over the top vehicles and this was a mistake for them. Fast forward <span style="color: #ff6600;"><strong>3 years</strong></span>&#8230;</p>
<p>The great news is that Hummer will survive and keep a few thousand Americans employed in the near term.  BUT&#8230;</p>
<p>What does it mean for a Chinese company to own Hummer?  <strong>What if:</strong></p>
<p>Dior was owned by a Taiwanese company?</p>
<p><img class="aligncenter size-full wp-image-351" title="dior1" src="http://design-crit.com/blog/wp-content/uploads/2009/06/dior1.jpg" alt="dior1" width="400" height="253" /></p>
<p>Calvin Klein was owned by a Latin Conglomerate?</p>
<p><img class="aligncenter size-full wp-image-353" title="ck-logo2" src="http://design-crit.com/blog/wp-content/uploads/2009/06/ck-logo2.jpg" alt="ck-logo2" width="288" height="219" /></p>
<p>Ducati was owned by Cowboys from Texas (fact) then lost their soul, and the italians bought ducati back (fact)</p>
<p>Would you feel the same about those brands?</p>
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		<title>tropicana packaging</title>
		<link>http://design-crit.com/blog/2009/05/13/tropicana-packaging/</link>
		<comments>http://design-crit.com/blog/2009/05/13/tropicana-packaging/#comments</comments>
		<pubDate>Thu, 14 May 2009 03:07:25 +0000</pubDate>
		<dc:creator>Max</dc:creator>
				<category><![CDATA[Brand]]></category>
		<category><![CDATA[consultants]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Graphics]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[vote]]></category>

		<guid isPermaLink="false">http://design-crit.com/blog/?p=318</guid>
		<description><![CDATA[Arnell Group did the design of the new Tropicana package.  Seems like a lot of people hate it, so much that they are going back to the old design. Designers like it, most of my non designer friends don&#8217;t.  Arnell &#8230; <a href="http://design-crit.com/blog/2009/05/13/tropicana-packaging/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><img class="aligncenter size-full wp-image-320" title="tropicana-packaging" src="http://design-crit.com/blog/wp-content/uploads/2009/05/tropicana-packaging.jpg" alt="tropicana-packaging" width="396" height="361" /></p>
<p>Arnell Group did the design of the new Tropicana package.  Seems like a lot of people hate it, so much that they are going back to the old design. Designers like it, most of my non designer friends don&#8217;t.  Arnell in ID Magazine seems to think that the client made the wrong call saying &#8220;you (consumer) like Grovestand, and they (Tropicana) didnt want to do it anymore. So you went to the store to get Grovestand and it wasn&#8217;t there. What does that have to do with design?&#8221;  He claims this is a &#8220;shopability&#8221; issue, not design.  I wonder if he had the insight to make a point to the client that us consumers liked Grovestand BEFORE he got paid?  I&#8217;m sure he got paid quite a bit for that work, IF Arnell said, &#8216;hey we think the consumers want Grovestand, so we&#8217;ll save you a lot of money, not do the work, but charge you 50% of the proposed fees for the advice!&#8221;</p>
<p>In the end, the clients ARE responsible for making decisions, regardless of what famous consultant is providing the advice.  That&#8217;s a big part of why I&#8217;m getting a taste of being the client&#8230;I know that I have the ultimate responsibility and accountability for decisions that get made, regardless of who might be whispering in my ear.</p>
<p>Google this, lots of passionate dialog on this.</p>
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