Heres the article from the WSJ about how Ford is going to appeal to consumers with self parking cars.

In summary, Ford is using technology similar to the Lexus self parking system. They are planning to put this into nice, big Lincolns, a sedan and a Cross Over vehicle. (BTW, is the word “cross over” attempting to trick us consumers into thinking that the SUV is dead and the car companies are offering up a great new thing?) Anyhow, I guess auto parking makes sense since big ass cars are so hard to park. According to the WSJ writer, Mullaly thinks this will cast Ford in a more favorable light. Uh Ok, I see Ford in a new light now and its darker than ever.

Adding more money, more technology, for a “low on the list” feature just doesn’t seem right…give us consumers something that has meaning and value, especially in an economy that has people re-evaluating their priorities in life. Ford may have dumped their stable of private jets, but their priorities sure don’t seem aligned to what’s happening with the rest of the world.