Had a discussion about this with another designer the other day regarding my minus ten series…bottom line, stuck in time isnt always a bad thing…as it can sometimes mean…Defining the times.
See some posts that had imagery that were Stuck in Time yet defined it as well.
So I sorta bashed Hummer in this post for coming out with the H3 saying that a small Hummer, isn’t what “Hummer” people want. They want, big, bold, over the top vehicles and this was a mistake for them. Fast forward 3 years…
The great news is that Hummer will survive and keep a few thousand Americans employed in the near term. BUT…
What does it mean for a Chinese company to own Hummer? What if:
Dior was owned by a Taiwanese company?
Calvin Klein was owned by a Latin Conglomerate?
Ducati was owned by Cowboys from Texas (fact) then lost their soul, and the italians bought ducati back (fact)
Would you feel the same about those brands?
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