The Chinese Hummer

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So I sorta bashed Hummer in this post for coming out with the H3 saying that a small Hummer, isn’t what “Hummer” people want.  They want, big, bold, over the top vehicles and this was a mistake for them. Fast forward 3 years

The great news is that Hummer will survive and keep a few thousand Americans employed in the near term.  BUT…

What does it mean for a Chinese company to own Hummer?  What if:

Dior was owned by a Taiwanese company?

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Calvin Klein was owned by a Latin Conglomerate?

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Ducati was owned by Cowboys from Texas (fact) then lost their soul, and the italians bought ducati back (fact)

Would you feel the same about those brands?

Does it matter who owns the Brand?

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