why so deep?

strategic design

cultural invention

experience design

meaningful experiences

design thinking

business design

design for business

service design

world design centers, california, london, tokyo, silicon alley, etc.

design research

human centered design

changing people’s behaviour

changing the way people see the world

analysis paralysis

what ever happened to the simple pleasures, passion and beauty that design brings?

minus ten June 1999

id-magazine-cover-june-1999-1

ID’s first cut at judging media in 1999.

“minus ten”. A look back 10 years to see what was going on. I’ll pick out what I feel got Stuck in Time, good or bad design that was clearly of the moment. Ahead of Time will be a look at something that had brought some insight to the future and finally, the Test of Time will soon be design classics, at least imho.

Issue of ID before the Annual is always light, not very many ads from the consultants as they we all saving their pennies for the Annual.  Regardless, I was able to find a couple of nuggets.

John Maeda was making jaws drop in 1994 with Reactive Square, Flying letters and in then in 1998 with Tap, Type, Write.  This stuff is still great and WAY Ahead of Time. Its a shame that it only runs on a PowerPC.

tap-type-write-june-1999

Oh, and look at young John back then!

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Heres something that i think i used to like.  The Motorola iden phone was clearly a memorable design.  But does it stand the test of time?  I believe it’s Stuck. Those damned ellipses again!

iden-phone-june-19993

From ID Magazine, June 1999.

tropicana packaging

tropicana-packaging

Arnell Group did the design of the new Tropicana package.  Seems like a lot of people hate it, so much that they are going back to the old design. Designers like it, most of my non designer friends don’t.  Arnell in ID Magazine seems to think that the client made the wrong call saying “you (consumer) like Grovestand, and they (Tropicana) didnt want to do it anymore. So you went to the store to get Grovestand and it wasn’t there. What does that have to do with design?”  He claims this is a “shopability” issue, not design.  I wonder if he had the insight to make a point to the client that us consumers liked Grovestand BEFORE he got paid?  I’m sure he got paid quite a bit for that work, IF Arnell said, ‘hey we think the consumers want Grovestand, so we’ll save you a lot of money, not do the work, but charge you 50% of the proposed fees for the advice!”

In the end, the clients ARE responsible for making decisions, regardless of what famous consultant is providing the advice.  That’s a big part of why I’m getting a taste of being the client…I know that I have the ultimate responsibility and accountability for decisions that get made, regardless of who might be whispering in my ear.

Google this, lots of passionate dialog on this.

Which Tropicana design do you like better?

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minus ten – May 1999

minus-ten-may-1999

“minus ten”. A look back 10 years to see what was going on. I’ll pick out what I feel got Stuck in Time, good or bad design that was clearly of the moment. Ahead of Time will be a look at something that had brought some insight to the future and finally, the Test of Time will soon be design classics, at least imho.

Karim Rashid’s work for Issey Miyake = Ahead of Time simple clean lines and forms, so clean that maybe even puts this in the Test of Time category. What year was it that he went the way of the blobject? I wonder if Issey was heavily directing the project?  If you don’t think the square, simple lines were ahead of time…then take at look below, won’t find a sqaure or a simple line in what got stuck.

karim-19991

How many ellipses can you put on a product?  How many ellipses can you use to shape a product?  How many ellipses can you put together, to make other shapes, that, look like ellipses?  Ellipses = Stuck in Time

altitude-1999

And back to the sharp edge, this design from what I understand, put the Cadillac division in the black.  4 years after the concept, the 2003 CTS  showed up in the Matrix Reloaded and whether or not you think this car started the chamfer/sharp/edgy forms, it was clearly Ahead of Time.

cadillac-1999

Oh and frog on the back cover, touting web design, for the SFMOMA.

From ID Magazine, May 1999.

minus ten – April 1999

id-mag-apil-19981

Here’s a new series that I’m going to try and keep up with call “minus ten”.  It’s a look back 10 years to see what was going on.  I’ll pick out what I feel got Stuck in Time, good or bad design that was clearly of the moment.  Ahead of Time will be a look at something that had brought some insight to the future and finally, the Test of Time will soon be design classics, at least imho.

id-mag-april-mac-1998

Stuck in time: Apple blue G3, man those colors…

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id-mag-april-kodak-1998

Ahead of time: Give Kodak credit for going green on this recyclable camera, BUT
Stuck in time: this design got hit with the ugly stick.

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id-mag-april-knifes-1998

Test of Time: Knifes, the dots are a bit stuck, and the colors are more neutral than they look above, but I wouldn’t be unhappy pulling one of those knifes out of my pocket today.

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id-mag-april-house-1998

Ahead of time: This aesthetic for the mini home was definitely ahead.  It looks like it could have come out of Dwell magazine last year.

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Oh and give frog some credit for flying the Digital and Strategic flags back then. But that laptop, really stuck in time.

From ID Magazine, April 1999.