tropicana packaging

tropicana-packaging

Arnell Group did the design of the new Tropicana package.  Seems like a lot of people hate it, so much that Tropicana are going back to the old design. Designers like it, most of my non designer friends don’t. Tropicana went back to the old packaging stating that consumers liked to see the orange with the straw, but they still paid the consultant a lot of money to make the change.

Was this a case of consultants trying to convince the client to do something that was “designed well” and to ignore consumer sentiment?  Well Tropicana agreed to change the package, at least for a while.

The clients ARE responsible for making decisions, regardless of what famous consultant is providing the advice.  That’s a big part of why I’m getting a taste of being the client…I know that I have the ultimate responsibility and accountability for decisions that get made, regardless of who might be whispering in my ear.

Google Tropicana packaging, lots of passionate dialog on this.

Which Tropicana design do you like better?

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Design Principles – A summary…

Below is a list of design tag lines. I’ve always been interested in how we explain what we do to design savvy folks while in elevator pitch mode. So this list is a start.

Hundreds say something like this: “NameHere is a product development consultancy focused on design, strategy, market, user interface and research, industrial design and engineering.” Some are a bit more poetic. “…user desires, business needs, design vision…” Below are the more unique entries I’ve found:

DESIGNERS

John Maeda – “Simplicity”
Ross Lovegrove – “Organic minimalism”
Santiago Calatrava – “Repetition…” (because nature often works in patterns) designer of the Chicago Spire

CONSULTANCIES

Ammunition – “Don’t play the game, change the game…Loaded”
Astro – “We create supercharged products and brands”
frogdesign – “form follows emotion”
Fuseproject – “Design brings stories to life”
Lunar Design – “Creativity that makes a difference”
New Deal Design – Get Real
Smart Design, 11 Design – (roughly) Making people’s lives better.
Teague – “…establishing perspective.”

CORPORATIONS

Krups – “Passion, Precision, Perfection”
Philips – “Sense and Simplicity”
Porsche Design – “The Engineers of Passion. Pure, functional and technically innovative”

(ok, i’m just starting this list, if you got some interesting ones for me to add, post a reply)