Feature Creep

Does everyone need a camera in phone?

Who would use a voice recorder in their mp3 player?

Do I really need a FM player when i have 30,000 songs my mp3 player?

Do I want to listen to music with my mp3 enabled coffee maker?

I believe “de-featured” products, like the phones from Firefly and Emporia for seniors and kids are great solutions that FOCUS on what people need.

The Swiss army design approach can work for some things, like Swiss army knifes.