USB drives have definitely hit the “commodity” stage. Check out this piece of USBling from Kingmax (found on Gizmodo) as well as this goofy, but fun stuff from Dynamism. As pricing for this type of storage drops, I say let’s have fun with this. Add some real bling, like diamonds, give a few out to some pop stars like Jessica Simpson (that is if she can use a computer) or Paris and you’ll instantly move this from commodity to specialty. Think of the margins then! See my other link to see how designers are creating more USBling: Tech addiction For the story on Kingmax: