Arnell Group did the design of the new Tropicana package. Seems like a lot of people hate it, so much that Tropicana are going back to the old design. Designers like it, most of my non designer friends don’t. Tropicana went back to the old packaging stating that consumers liked to see the orange with the straw, but they still paid the consultant a lot of money to make the change.
Was this a case of consultants trying to convince the client to do something that was “designed well” and to ignore consumer sentiment? Well Tropicana agreed to change the package, at least for a while.
The clients ARE responsible for making decisions, regardless of what famous consultant is providing the advice. That’s a big part of why I’m getting a taste of being the client…I know that I have the ultimate responsibility and accountability for decisions that get made, regardless of who might be whispering in my ear.
Google Tropicana packaging, lots of passionate dialog on this.
“minus ten” is a look back 10 years to see what was going on. I’ll pick out what I feel got Stuck in Time, good or bad design that was clearly of the moment. Ahead of Time will be a look at something that had brought some insight to the future and finally, the Test of Time will soon be design classics, at least imho.
Karim Rashid’s work for Issey Miyake = Ahead of Time simple clean lines and forms, so clean that maybe even puts this in the Test of Time category. What year was it that he went the way of the blobject? I wonder if Issey was heavily directing the project? If you don’t think the square, simple lines were ahead of time…then take at look below, won’t find a sqaure or a simple line in what got stuck.
How many ellipses can you put on a product? How many ellipses can you use to shape a product? How many ellipses can you put together, to make other shapes, that, look like ellipses? Ellipses = Stuck in Time
And back to the sharp edge, this design from what I understand, put the Cadillac division in the black. 4 years after the concept, the 2003 CTS showed up in the Matrix Reloaded and whether or not you think this car started the chamfer/sharp/edgy forms, it was clearly Ahead of Time.
Oh and frog on the back cover, touting web design, for the SFMOMA.
On my way home, NPR was interviewing a psychologist about people’s fear of the unknown, in this case, Swine Flu. Basically, the Doctor was saying that people are afraid of Swine Flu because no one can connect the dots around who might get it or not, hence it seems, random. He went on to say that even though statistically, more people die from driving cars and crossing busy streets, people and the press don’t seem to obsess over this. Why? His theory was that driving cars and crossing busy streets puts the user in control, hence it feels like a normal experience, nothing noteworthy to speak of.
So your chances of dieing are greater on the streets but since people aren’t in control of Swine Flu, it becomes a larger issue in their minds. So is it fair to say that people start to act irrationally when it comes to things unknown even though statistics prove there are larger issues at hand? Why don’t people wear bright orange safety vests when crossing the streets?
So how does this connect to design? In design research, consumers are asked to comment on something really new. Ask a bunch of people about something they aren’t sure about, have no prior knowledge of and something they haven’t experienced before, basically, the unknown, how do you think they’ll respond? What is the psychology of the response? Will they be able to provide a rational answer? Will they try to tap into what they know but can’t since they are being asked to comment on the unknown and answer irrationally? People don’t want to sound stupid, yeah? So will they hide their fear of the unknown and pull a response out of their ass, hence sounding stupid? Dooohh!
Good researchers will say that HOW the respondents are recruited and HOW research itself is conducted should prevent those irrational answers. But does that weird psychology take over?
Here’s a new series that I’m going to try and keep up with call “minus ten”. It’s a look back 10 years to see what was going on. I’ll pick out what I feel got Stuck in Time, good or bad design that was clearly of the moment. Ahead of Time will be a look at something that had brought some insight to the future and finally, the Test of Time will soon be design classics, at least imho.
Stuck in time: Apple blue G3, man those colors…
Ahead of time: Give Kodak credit for going green on this recyclable camera, BUT Stuck in time: this design got hit with the ugly stick.
Test of Time: Knifes, the dots are a bit stuck, and the colors are more neutral than they look above, but I wouldn’t be unhappy pulling one of those knifes out of my pocket today.
Ahead of time: This aesthetic for the mini home was definitely ahead. It looks like it could have come out of Dwell magazine last year.
I’ve spoken to a few people about the Olympic graphics campaign in Chicago, the consensus, nice, but not strong enough and memorable. Chicago, Tokyo, Rio and Madrid are in the final four. Read through the meaning of each logo and cast a vote.
Tokyo: “The Tokyo 2016 logo takes the form of a traditional Japanese knot known as “MUSUBI”. It integrates the five Olympic colours into a motif of colourful and decorative knotted strings which have long been utilised in Japan to signify blessings during times of celebration.”
Madrid: “A bright and colourful open hand that, in the words of its author, represents “unity among the different cultures, people, and nationalities that coexist in Madrid.” As well as “a friendly greeting where one appreciates the freshness of Madrid and its people.”
Rio: “The Sugarloaf Mountain was chosen as a symbol, representing the natural richness of Rio de Janeiro. According to the ROCOG, the design as a whole conveys a heart shape, representing Brazilians’ passion and enthusiasm for sports.Through its mirroring effect, the symbol also forms a stylized clover.”
Chicago: “a unique six-pointed Chicago star represents a compass pointing in all directions reaching out to the world. Each point represents an Olympic value: Hope, Respect, Harmony, Friendship, Excellence and Celebration. The warm colors represent the flame and the sun, the cool colors represent the green parklands and blue waters of Lake Michigan.”
Some might say they are riffing off Apple and some might say the design is so simple, its boring. It also has a bit of mid 80’s Japanese electronics feel, think Sony back then. I just played with the Spinn for a bit. It’s definitely a nice product. OLED display is awesome and the build quality is solid.
The Visual Media is really nice as well, simple swiss grid like feel. They are also talking about a new home screen they are calling “magazine” style on some of their other big screen products. I think its a really fresh take on media design. It goes beyond the Apple jelly style buttons, or any buttons for that matter, you just interact with the media itself. But their website, ugh, in this case, Flash doesnt have anything to do with how fast you can view all of their products. The site is really painful to navigate as well. That said, the UI on the Spinn was a little strange combining touch and physical control in a way that wasn’t naturally intuitive.
You gotta love the original walkman, it changed the game in personal electronics. 1979…wow.
From a previous post, I bashed the new Dodge Challenger Life After Steroids. Well I actually got to see both the original and new Challenger at CES and now can give you an in person assessment. I still like the original. The new is nice, but doesnt have the flair of the original.
The economy has been a like game, one where people have built up an interwoven, towering system, full of money, profit and excess. It starts with a small Tower, filled with resources. Each player takes turns, removing resources without regard to the overall system. They reinvest what they have taken, to make that tower bigger with the goal to create the biggest empire possible. Sounds fun yeah? The Tower is growing, people are making money, everyone is happy. The only thing the players see is that growing Tower of wealth, and even though its right in front of their faces, its foundation is becoming weaker and weaker. They have selfishly used all the resources without regard to the overall system. Something about the game won’t let them stop, many could walk away rich but the game entices them to keep going. In the end, it all comes crashing down. Everything was dependent on each other…and everyone is out. Remind you of Jenga? Let’s hope there wont be a Jenga Environment that comes crashing down on us as well. So what to do? Fortunately, there’s hope with President Obama in office. People on the top floor of that Tower, all now hangin’ with everyone, at the bottom. So time to band together and rebuild, collectively as one. From Barack’s inauguration, “Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.” Thanks to Dan Clements for the conversation that led to the jenga analogy.
Does good design make a product “successful”? Does bad design kill the chances of success? From the replies above, we have a UI and Experience professional saying the ergonomics of the Kindle are bad. Walt Mossberg also confirms this in his review. We’ve also got someone pointing out that “ecosystem” is what is making this successful. And finally, the host of this column (Bruce) says its Oprah and Bob’s great design work, which once again, some folks aren’t happy with. And now we can go back to the start and continue to debate the Kindle’s success. But let’s not.
What also makes this interesting is that we’ve got some very qualified folks speaking to the pros and cons of this device. Of course, they probably haven’t debated in person on this topic, but all present a different POV on the product’s success. So what is the missing component here in this dialog of design? According to Amazon’s figures, its the 240,000 consumers who have bought this thing. What I wonder is, how many of these consumers are “design saavy or qualified” like the blogger and the responders here? And, as Rob (a responder) points out, I’ll bet that those 240,000 people trust Oprah more than any of us qualified “designers”.
I’m a product designer as well, I know Andy and Bob and they both do great work. On a similar, yet off path…What I’ve always wondered about is the Designer/Consumer taste barometer, that is when the consumer wants something that most designers don’t. Like fake wood grain for instance, the designers fight it, “oh my god, there is no way I’ll put fake wood grain on a product”. Yet, somehow, with all those designers fighting it, that fake wood still gets out in the market!
I guess the other question is, is a commercially successful product, always well designed? Seems like, not.
Reading a few more articles in the WSJ, I came across this one about the Honda Fit. The article challenges Americans to see if they really need big, fat trucks and SUV’s. The article was fine, but the first post back was the entertaining bit. Here it is:
“There is no “one size fits all” auto out there. Some people need GM trucks or SUV’s because they haul something for go camping or live in areas where it’s snows. I’ve had a small car before and you are very limited on what you can do with them. If you buy something large at the mall, you have to call a friend with a GM truck or suv to pick it up from the store.
So the Fit gets 36mpg and you are forgot to say oil is trading at $46. The 15mpg SUV you must have tried is the Toyota which gets around 16mpg and uses premium gas.Stick with American autos and you get better MPG readings and better quality. Something a quality article would have mentioned.”
I buy large stuff at Malls like this all the time, I think I need a truck to take that roller coaster home, nuff said.
In summary, Ford is using technology similar to the Lexus self parking system. They are planning to put this into nice, big Lincolns, a sedan and a Cross Over vehicle. (BTW, is the word “cross over” attempting to trick us consumers into thinking that the SUV is dead and the car companies are offering up a great new thing?) Anyhow, I guess auto parking makes sense since big ass cars are so hard to park. According to the WSJ writer, Mullaly thinks this will cast Ford in a more favorable light. Uh Ok, I see Ford in a new light now and its darker than ever.
Adding more money, more technology, for a “low on the list” feature just doesn’t seem right…give us consumers something that has meaning and value, especially in an economy that has people re-evaluating their priorities in life. Ford may have dumped their stable of private jets, but their priorities sure don’t seem aligned to what’s happening with the rest of the world.
Ok, my take on this is I like the speaker itself, the detailing looks nice, I’ll take Johns word for the build quality being great, but I don’t like this pairing with the ipod. I typically don’t prescribe thinking that calls for matchy matchy, meaning “if the ipod is square, lets make the speaker system square”. (Apple did for their own speaker system) In this case, the two elements are so strong and pure individually, I believe they don’t really mix well together.
What i like best about this is that the designers didn’t try to “celebrate” the ipod. What do I mean by that? They kept it low profile within the unit. Most devices will have your ipod waving like a flag shouting, “hey look at me, I’m an ipod stuck into this box!” For this kind of consumer, dj’s and musicians, its a great way to break both your $300 ipod and $300 mixer.
Here’s my dilemma about this product and its more about positioning and target consumers than design, which I think is right on. Here’s what the Belkin site says. “Whether you are a novice podcaster or an experienced musician, TuneStudio integrates the iPod with a full-featured, four-channel mixer, making it easy for you to create high-quality recordings.” This thing sells for $399 from Belkin. I just paid the same for this recorder from Olympus.
I’m a musician and definitely find the Belkin product really cool, BUT, I already have a mixing board, and nowadays, they come with lots of options to get your files to a PC. I bought the Olympus for recording rehearsals because of it’s ultra portability…built in mics, records straight to mp3, great battery life. The Belkin is small enough to be portable, but then I’m not sure if its the best portable option available. And its really not that portable, because it doesn’t run on batteries and you still need to bring mics. This won’t replace my mixing boards either as it doesnt have enough inputs to handle what I need. Maybe even more important, if this is a recorder…most on the fly recording boards either plug into a PC and syncs with associated software to control levels of each channel on screen. I’m not sure if this can do that…Belkin, why don’t you send me one to play with!
I do know of local radio DJ that mentioned to me that he would like a two track system to do simple voice overs onto a music tracks, but ultimately, he just wants software so he can control the fade and mix. I do like the design, but at $399, I’m not sure what audience will snap this up, maybe the podcaster more so than the experienced musician.
Didn’t this win last year!! This is a great execution of physical design that exudes quality and has mass appeal, not too trendy, nothing particularly memorable and awesome build quality. This product clearly places the emphasis the UI, which clearly leaves a positive impression. Great product.
These are small (122 x 32 x 33.5mm) about the length of a candy bar style phone and about 2-3 times as thick (depending on which phone you’re comparing it to). Here’s what I wonder, in the ID magazine shot, the red detail looks very shiny, in the shot from Nokia above, the red accents have matte finish, are more saturated and darker in value. Personally, I like the matte finish, seems more sophisticated and if they are the functional rubber component of the driver, then it really makes sense. The glossy finish from the ID shot makes it look like a toy.
Things this small demand exquisite attention to detail and flawless execution.
The retractable cord is a very nice feature, nice detail.