minus ten July 1999

id-mag-cover-july-1999

“minus ten”. A look back 10 years to see what was going on. I’ll pick out what I feel got Stuck in Time, good or bad design that was clearly of the moment. Ahead of Time will be a look at something that had brought some insight to the future and finally, the Test of Time will soon be design classics, at least imho.

Hey how about that, my friend Paul Pierce’s work ON THE COVER!  I wonder what he thinks of this thing now!

ID Annual 1999, there’s gotta be some good pickin’s for this post:

Stuck in Time:

astro-1999

group shots are always stuck in time…can you say big balls!

Ahead of Time

audi-tt-1999

OK i may be biased, I lined up and paid extra to get this car…call me a sucker.

Ahead of Time AND Stuck

ebooks-1999

above, dated, below better, but those triangle buttons, dated, the concept of ebook readers….AHEAD

WAY Stuck in Time, actually BEHIND the times…

printer-1999

Memphis Group disbanded in 1988, this was designed in 1999…uh hello?

Test of Time

fluke-1999

So this may not win a beauty contest, (oh wait, it did!) but this aesthetic has definitely stood the test of time for this type of product.  The colors have a stood the test of time…Rugged.

So I’m a little disappointed that there weren’t more things that stood the test of time or were ahead of time.  Some things that made this issue I had already covered…Karim for Issey Miyake but that’s about it. LOTs of stuff that got stuck, frog, lunar (me!), apple, ideo, phillips all guilty.

There was one product from Design Central that was way ahead of time, but only got a shitty black and white spot and honorable mention. They did a rubberized shoe, form fitting, all one piece, molded in tread…copied several years later, or uh borrowed or mistakenly reinvented by the likes of fuseproject, crocs and any student who did a shoe project and knew how to use alias.

shoe-copy

From ID Magazine July 1999