Arnell Group did the design of the new Tropicana package. Seems like a lot of people hate it, so much that Tropicana are going back to the old design. Designers like it, most of my non designer friends don’t. Tropicana went back to the old packaging stating that consumers liked to see the orange with the straw, but they still paid the consultant a lot of money to make the change.
Was this a case of consultants trying to convince the client to do something that was “designed well” and to ignore consumer sentiment? Well Tropicana agreed to change the package, at least for a while.
The clients ARE responsible for making decisions, regardless of what famous consultant is providing the advice. That’s a big part of why I’m getting a taste of being the client…I know that I have the ultimate responsibility and accountability for decisions that get made, regardless of who might be whispering in my ear.
Google Tropicana packaging, lots of passionate dialog on this.