minus ten – April 1999


Here’s a new series that I’m going to try and keep up with call “minus ten”.  It’s a look back 10 years to see what was going on.  I’ll pick out what I feel got Stuck in Time, good or bad design that was clearly of the moment.  Ahead of Time will be a look at something that had brought some insight to the future and finally, the Test of Time will soon be design classics, at least imho.


Stuck in time: Apple blue G3, man those colors…



Ahead of time: Give Kodak credit for going green on this recyclable camera, BUT
Stuck in time: this design got hit with the ugly stick.



Test of Time: Knifes, the dots are a bit stuck, and the colors are more neutral than they look above, but I wouldn’t be unhappy pulling one of those knifes out of my pocket today.



Ahead of time: This aesthetic for the mini home was definitely ahead.  It looks like it could have come out of Dwell magazine last year.


Oh and give frog some credit for flying the Digital and Strategic flags back then. But that laptop, really stuck in time.

From ID Magazine, April 1999.

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