the 54th ID Design Annual is out!

The 54th Annual Design Review is out and I thought it might be interesting to do 1 minute crits of some of the products. Why 1 minute? Well that’s about all the time I have to spend on each crit and based on the fact that your average consumer spends about 2.3 seconds (Eyetrack III) on an image in the web, I thought it would be interesting to present the knee-jerk reaction/review of the winners.

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