Design Principles – A summary…

Below is a list of design tag lines. I’ve always been interested in how we explain what we do to design savvy folks while in elevator pitch mode. So this list is a start.

Hundreds say something like this: “NameHere is a product development consultancy focused on design, strategy, market, user interface and research, industrial design and engineering.” Some are a bit more poetic. “…user desires, business needs, design vision…” Below are the more unique entries I’ve found:

DESIGNERS

John Maeda – “Simplicity”
Ross Lovegrove – “Organic minimalism”
Santiago Calatrava – “Repetition…” (because nature often works in patterns) designer of the Chicago Spire

CONSULTANCIES

Ammunition – “Don’t play the game, change the game…Loaded”
Astro – “We create supercharged products and brands”
frogdesign – “form follows emotion”
Fuseproject – “Design brings stories to life”
Lunar Design – “Creativity that makes a difference”
New Deal Design – Get Real
Smart Design, 11 Design – (roughly) Making people’s lives better.
Teague – “…establishing perspective.”

CORPORATIONS

Krups – “Passion, Precision, Perfection”
Philips – “Sense and Simplicity”
Porsche Design – “The Engineers of Passion. Pure, functional and technically innovative”

(ok, i’m just starting this list, if you got some interesting ones for me to add, post a reply)

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