What does this image have in common: all are vehicles, all have 4 wheels, all can get you from A to B? The answer for this exercise is “Honda”.
I’m writing this mostly because I read some of the funniest reviews at places like CNet and Gizmodo. “…this video media player would be better if it could also take pictures and send them wirelessly to my grandma…” Wait a second, do the reviewers have a concept of what a “portfolio” is? Automotive companies usually do a pretty good job at developing this. Reviews tend to be myopic, try to look at products individually AND have consideration for the big picture. Every company should have a Strategy that takes into account people’s needs, the brand, ability to produce, market size and many, many other components. This Strategy, is usually reflected in the portfolio.